1.7. Briefing and intensifying adverbs

 Adverb formation

Collaborative Exercise of Forming Adverbs:

https://test-english.com/grammar-points/a1/adverbs-manner/2/

Individual Exercise of Forming Adverbs:

https://test-english.com/grammar-points/a1/adverbs-manner/3/

Vocabulary Review Exercise:

https://wordwall.net/es/resource/107722654

Exercise 12a on page 11

What is it?

It's a...

Vocabulary Presentation:

https://lasallecancun-my.sharepoint.com/:p:/g/personal/dc0519_lasallecancun_edu_mx/IQBmbz-tbEwGR6pQMVMSeDJWAREBeG8NqWcLjgfkf1fRJ0A?e=oqTKcs

Exercises c on page 11 on Topworksheets:

https://www.topworksheets.com/t/OKUfisEuhcM

Exercise d on page 11 on Wordwall:

https://wordwall.net/es/resource/108335536

Intensifying Adverbs in Engineering Sales (Selling Pumps)

 

1️⃣ What Are Intensifying Adverbs?

Intensifying adverbs are words that strengthen the meaning of adjectives or other adverbs.

In engineering sales — especially when selling pumps — they are commonly used to:

• Emphasize performance
• Highlight advantages
• Compare products
• Persuade clients
• Stress technical improvements

They are very common in product presentations, technical brochures, and sales meetings.

 

2️⃣ Why They Are Important in Pump Sales

When selling industrial pumps, engineers must convince customers that their pump is:

• More efficient
• More reliable
• More durable
• More cost-effective
• Better than competitors

Intensifying adverbs help make technical advantages sound stronger and more convincing.

 

3️⃣ Common Intensifying Adverbs in Engineering Context

Intensifier	Example in Pump Sales
Extremely	The pump is extremely efficient under high loads.
Highly	It is highly reliable in continuous operation.
Significantly	It significantly reduces energy consumption.
Considerably	The new impeller is considerably lighter.
Exceptionally	The seals are exceptionally durable.
Dramatically	The system dramatically improves flow control.
Particularly	It is particularly suitable for corrosive fluids.
Fully	The pump is fully compliant with safety standards.

 

4️⃣ Grammar Pattern

Intensifier + Adjective

• highly efficient
• extremely reliable
• exceptionally durable

Intensifier + Verb

• significantly reduces
• dramatically improves

Intensifier + Adverb

• runs extremely smoothly

 

5️⃣ Example: Selling a Pump (With Intensifiers)

Our new centrifugal pump is highly efficient and extremely reliable.
It significantly reduces vibration levels and dramatically improves energy performance.
The unit is exceptionally durable, making it particularly suitable for continuous industrial applications.

 

6️⃣ Teaching Tip for ESP Engineering Classes

You can:

• Ask students to rewrite neutral sentences using intensifiers.
• Compare weak vs strong sales language.
• Practice technical presentations using intensifiers appropriately.

Example:

Neutral:
The pump is efficient.

Stronger (Sales Version):
The pump is highly efficient and significantly reduces operating costs.

 

7️⃣ Important Note for Engineering Students

In technical reports, avoid overusing intensifiers.
In sales presentations, they are useful.
In academic writing, they should be used carefully and objectively.

Sales Speech – Industrial Pump (B1 Level)

Good morning,

Today I would like to present our new industrial pump.

This pump is designed for factories that need reliable and efficient performance. It works very well in continuous operation and is suitable for many industrial applications.

One important advantage is that it significantly reduces vibration. Because of this, the pump runs very smoothly and produces less noise. Lower vibration also helps increase the lifetime of the machine.

Another benefit is energy efficiency. The pump is highly efficient and helps reduce electricity costs. Compared to older models, it consumes less energy while maintaining strong performance.

The pump is also durable. It is made from strong materials that are resistant to corrosion. This makes it suitable for demanding environments.

In addition, maintenance is simple. The design allows easy access to internal parts, which reduces downtime and saves time during servicing.

To summarize, this pump offers:

• Reliable performance

• Reduced vibration

• High efficiency

• Durable construction

• Lower maintenance costs

We believe this pump can improve your production process and reduce operating expenses.

Thank you for your attention. I am happy to answer your questions.

🏗️ ESP Speaking Activity: Sales Speech for Civil Engineers

 

🎯 Objective: Students will practice:

• Using persuasive technical language
• Using intensifying adverbs appropriately
• Presenting engineering products/services clearly
• Developing professional speaking confidence

 

🧱 Step 1: Choose What to Sell

Each group chooses one product or service a civil engineer could sell:

• Sustainable concrete mix
• Earthquake-resistant building design
• Smart drainage system
• Modular housing units
• Bridge inspection service
• Green roof system
• Highway safety barriers
• Water treatment system
• Soil stabilization solution
• Solar-powered street lighting

 

📋 Step 2: Preparation (10–15 minutes)

Students prepare a 2–3 minute sales speech including:

1. What the product/service is
2. The problem it solves
3. Key advantages
4. Why it is better than competitors
5. A short conclusion

They must include at least:

• 3 intensifying adverbs (e.g., highly, significantly, extremely, considerably, exceptionally)
• 5 technical words related to civil engineering

 

🗣️ Step 3: Presentation

Each group presents to the class.

Other students act as:

• Construction company managers
• City council members
• Investors
• Property developers

They ask at least 2 questions after each presentation.

 

💬 Example Model (Short Extract)

Our smart drainage system significantly reduces flood risk in urban areas. It is highly efficient during heavy rainfall and considerably lowers maintenance costs. The design is exceptionally durable and extremely reliable in long-term use.

 

📝 Follow-Up Discussion

After presentations, discuss:

• Which product was most convincing?
• Which speech used the best technical vocabulary?
• Were the intensifiers used naturally or too strongly?
• Did the speaker sound professional?

 Civil Engineering Sales Speech

Good morning everyone,

Today, I am very excited to introduce our new bulldozer, the Titan X200. This machine is extremely powerful and incredibly reliable for all your construction needs.

First of all, the engine is very strong and highly efficient. It can push heavy soil and rocks really easily, even in very difficult conditions. Whether you are working on road construction or land clearing, this bulldozer performs exceptionally well.

The cabin is very comfortable and remarkably quiet. The seat is extremely supportive, so the operator can work for long hours without feeling tired. The controls are very simple and especially easy to use, which helps increase productivity.

Safety is also very important, and our bulldozer is fully equipped with highly advanced safety systems. The visibility from the cabin is very clear, and the braking system is extremely responsive.

In addition, maintenance is very easy and surprisingly affordable. This machine is truly durable and highly cost-effective, saving you time and money.

In conclusion, the Titan X200 bulldozer is extremely dependable, very efficient, and absolutely perfect for your next project. If you want a machine that works really hard and delivers outstanding results, this is the right choice for you.

Thank you very much for your attention. I am very happy to answer your questions.

 

Parts of the sale speech:

1️⃣ Greeting

“Good morning everyone,”

This is where you welcome the audience.

2️⃣ Introduction of the Product

“Today, I am very excited to introduce our new bulldozer, the Titan X200.”

Here you present the product and show enthusiasm.

3️⃣ Main Features & Benefits

a) Performance

• Extremely powerful
• Very strong engine
• Highly efficient
• Really easy to use in difficult conditions

This part explains how well the bulldozer works.

b) Comfort

• Very comfortable cabin
• Remarkably quiet
• Extremely supportive seat
• Very simple controls

This part focuses on the operator’s comfort.

c) Safety

• Highly advanced safety systems
• Very clear visibility
• Extremely responsive brakes

This part shows that the machine is safe.

d) Maintenance & Cost

• Very easy maintenance
• Surprisingly affordable
• Highly cost-effective
• Truly durable

This part explains why the bulldozer saves money.

4️⃣ Conclusion / Strong Ending

“In conclusion, the Titan X200 bulldozer is extremely dependable, very efficient, and absolutely perfect for your next project.”

This is where you summarize the main points and repeat the strong message.

5️⃣ Closing

“Thank you very much for your attention. I am very happy to answer your questions.”

This is the polite ending.

Assessment Rubric (Total: 10 Points)

Criteria	Excellent	Good	Satisfactory	Needs Improvement	Marks
1. Content & Technical Clarity (3 pts)	Clear, accurate explanation of product/service and its benefits	Mostly clear; minor inaccuracies	Basic explanation; limited detail	Unclear or incorrect content	/3
2. Persuasive Language & Intensifiers (3 pts)	Effective and natural use of intensifiers; persuasive tone	Some good use; limited variety	Few intensifiers; weak persuasive effect	No effective persuasive language	/3
3. Organization & Structure (2 pts)	Clear introduction, body, and conclusion	Generally organized; minor issues	Weak organization	Disorganized	/2
4. Fluency & Delivery (2 pts)	Clear, confident, easy to understand	Some hesitation but understandable	Frequent pauses; difficult at times	Very difficult to understand	/2

 

📝 Final Score: ___ /10